The way we use our phones and computers change with a rapid pace. Today, it's as common to use the phone to look something up on the Internet as it is to sit down in front of a computer.
Gartner estimates that it will be more common to use the web from a phone than from a computer as soon as 2013, and we're getting closer and closer to that point for each month.
Republic builds both separate mobile versions of web sites as well as making sure that normal web sites works well on smart phones and tablets. We have also designed and developed apps for iPhone and iPad, so if that is something you think would fit your mobile strategy we're more than happy to sit down and discuss your needs.
When you talk about mobile solutions for the web you can mean a handful of things. We help our customers figure out which solution that works for them.
In certain cases there are good reasons to build a separate site aimed at mobile devices. The most common scenario is when there only are a few parts of the normal website that would be interesting for a visitor using a mobile device. The main goal is to make a site that gives the mobile user the information she wants as easy as possible, because she probably just needs to find that specific piece of information and get on with something else.
These solutions are also sometimes referred to as web apps, since they often visually mimics the look and feel of a traditional app on an iPhone or an Android phone. For an example of a mobile version you can point your phone to republic.se/m.
Another way of adapting the site for mobile users is to serve the user a design depending on what device he or she is using at the moment. This way of designing a site has lately been called a responsive design, since the design responds to the features and constraints of the used device. If you go down this road you won't have the same alternatives when it comes to adapting the site to special mobile needs since you always working with the same information, but it also gives you a lot of advantages.
You use the same content for all versions, you only need to update one site and you'll have a web site that adapts and presents the content the best way possible for every user at any given time depending on their environment.
If you like to see an example of a responsive design, you can take a look at this site, republic.se, on an iPhone or Android phone, on a tablet like the iPad and then on a traditional computer. You will see the same content in all three scenarios but the design and the presentation of that content will change depending on each device's pros and cons.
In some cases, a traditional native app will be the best choice. If ease of use and impact is the most important things an app is probably the right way to go. It's also a good choice if you like to sell the end result since both Apple and Google got their respective marketplace for apps. Apple's App Store and Google's Android Marketplace is also taking care of everything regarding purchases and payments so you don't have to do that, but they will at the same time also take a percentage of the profit.